Knowledge Management

Hi! I was looking for a job online and I came across a job requirement that said: "Knowledge Management knowledge is a plus." Does that sound crazy or is it just me? Is there such a thing as "Knowledge Management"? And do I need to know what it is-- or can I just say something like, "minus a management knowledge management"?
--Anonymous

Anonymous, that does sound crazy and it is, and it's good you have a sense of humor about it. Keep that, first of all! As the economic world furthers its death-spiraling shift from production of the tangible to the production of nothing, expanding entities desperately need to find a way to sell nothing for increasing amounts of money in order to hold off extinction. As a job applicant, your strategy should be to practice using words such as filtering, linking, contextualizing, and disseminating in a KM environment. If you want to go all out, read a few articles online, but don't become overwhelmed. It's more important to practice working these phrases into a rational sounding conversational style; practice with a friend (or imaginary friend). It's likely the person interviewing you won't know what you're talking about any more than you do. What they are interested in is someone who can sell nothing convincingly. Most of all, keep laughing!